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Marketing for Manufacturers: 6 Investments to Build an Unstoppable Force

SugarCRM

But in an industry like manufacturing where value propositions can get very complicated, very quickly, what’s the best way to spend your marketing dollars? That’s certainly a loaded question if we’ve ever heard one, but it’s a question that every manufacturing marketing team must answer nonetheless.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. And without real-time data, you cannot effectively inform strategies to your customer care, paid media, social media, and digital marketing teams. Executive strategy.

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Are you getting the most out of your product insights? Here are 19 use cases.

Sprinklr

Brands that capture product insights from review sites, social media, and other digital channels to build a customer-centric product strategy can help grow their business dramatically. Quality issues: Identify quality issues early and rectify them at the manufacturing level. Here are 19 use cases. appeared first on Sprinklr.

CXM 111
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Voice of Customer (VOC): Why your businesses should listen?

SurveySensum

Social media. Do you know how GoPro, the action camera manufacturer manages to nail customer experience with each new product release? They listen to customers through their dedicated community and forums. There are countless other computing device manufacturers. Social media. Customer interviews.

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