Remove Social Listening Remove Social Media Remove Technology Remove Unstructured Data
article thumbnail

Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Social media is now ubiquitous to the customer experience. Social suites platforms are designed just for this purpose.

article thumbnail

The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

The proliferation of digital channels combined with the right technology lets you explore data and insights about competitors in ways you couldn’t before. And without real-time data, you cannot effectively inform strategies to your customer care, paid media, social media, and digital marketing teams.

article thumbnail

How to build a customer-centric product strategy using real-time product insights

Sprinklr

But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile, new channels are popping up all the time, and the volume of unstructured data from these sources continues to grow and grow. Away from the office, he enjoys traveling and golf.