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How to Measure Customer Satisfaction: Goals, Metrics, & Strategies

SurveySensum

When customers are loyal, they not only come back for repeat business but can also become brand advocates, bringing in new customers through positive word-of-mouth. Customer loyalty helps in establishing a solid customer base, increasing customer lifetime value, and reducing customer acquisition costs.

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The Role of NPS in the Banking Industry

SurveySensum

More than often, customers are attracted to banks that value them and offer good service. This is where Net Promoter Score (NPS) comes into play. This CX metric has the ability to gauge customer loyalty and predict business growth. In banking, it is crucial to gauge customer satisfaction and loyalty.

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