Remove Actionable Insights Remove Customer Expectations Remove Customer Relationship Management Remove Customer Retention
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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. This book delves into the importance of customer satisfaction and loyalty in building a successful business.

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7 Steps to Meet the Customer Experience Imperative

SugarCRM

Yet, more than half acknowledge that they cannot track, quantify, or prevent churn—and don’t understand why customers are leaving their ranks in the first place. Every customer interaction is a decisive moment for identifying the gaps between customer expectations and what they actually experience. Lead conversion (33%).

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What is First Call Resolution (FCR): A Complete Guide

Hodusoft

In addition, it plays a key role in customer relationship management. The term refers to a call center’s capability to resolve customer issues on the very first call, without requiring any follow-up. FCR provides insight into customer satisfaction and also helps in building customer loyalty.