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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. This book delves into the importance of customer satisfaction and loyalty in building a successful business.

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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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7 Steps to Meet the Customer Experience Imperative

SugarCRM

However, the lack of such a data infrastructure is fueling a customer relationship crisis. They no longer look in the data rearview mirror; instead, they are becoming forward-looking to spot actionable insights earlier. The Time to Improve Customer Retention is Now. Conversational AI (36%).

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What is First Call Resolution (FCR): A Complete Guide

Hodusoft

In addition, it plays a key role in customer relationship management. The term refers to a call center’s capability to resolve customer issues on the very first call, without requiring any follow-up. FCR provides insight into customer satisfaction and also helps in building customer loyalty.