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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Everything You Need to Know About Sales Automation

SugarCRM

Sales automation provides a great way for companies to simplify repetitive, time-consuming tasks like data entry and customer communications. Don’t let the sale cycle drag on for months when you know what actions will close it in a shorter time. Gather more insightful data. Reduce costs per sale.

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What is Call Center Management? Need, Metrics, and Best Practices

Hodusoft

Customers may feel frustrated if they have to call back multiple times to get their answers, creating an unsatisfied customer experience and impacting the brand’s reputation. Therefore, FCR becomes a crucial metric for customer relationship management.