Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come
Waypoint Group
MARCH 20, 2019
Screenshot of TopBox Account XRay, showing breadth, depth, and sentiment of key contacts in an account. Let’s start with the 2 key drivers of churn that we want to manage: CHALLENGE: Loss of an executive sponsor or champion opens opportunities for competitors in the account, or for the program that you support to be canceled entirely.
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