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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

The Age of the Customer and the Fourth Industrial Revolution. In one of their older Customer Experience reports Forrester claimed that we are now in the “ Age of the Customer “ This was music to my ears when I first read it, because as you know I’m a customer champion. Click To Tweet.

ML 71
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How B2B Companies Become Customer Experience Leaders

CX Journey

Those are just a few examples of why I wanted to revisit a question I posed in a post I wrote two years ago: If you work for a B2B company, is customer experience still an important focus? Clearly, there are differences between B2B companies and customers and their counterparts on the B2C side. In short, yes. Kate Leggett.

B2B 56
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What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

.” — Neil Davey, The Nine Steps to Designing a Voice of the Customer Programme , MyCustomer; Twitter: @MyCustomer. . . Realize the type of response that your customer craves. It is undoubtedly true that customers are better informed. demographics) and implicit (i.e. transactions, behaviors and activities) criterion.