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12 Reasons to Invest More in Customer Experience

PeopleMetrics

It’s the age of the customer and the world’s biggest brands are duking it out every day for a greater share of our hearts, minds, and wallets. Customers hold more decision power than ever in an era where information about any company’s products and services is just a mobile search away. Time to set new customer experience goals.

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5 Necessities of an Effective Closed-Loop Customer Feedback Program

PeopleMetrics

If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. Traditionally, customer satisfaction surveys have focused on collecting aggregate data. But as customers have become more aware and their expectations have risen, this “open-loop” system falls short.

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Why You Need Customer Support Software (and How to Get it for Free)

Comm100

And in ‘the age of the customer’, they also have more power than ever to get their voices heard. To manage this, businesses must do all they can to perfect the customer experience. Customer experience has emerged as the difference between a sale and a lost customer. How to find the best customer support software .