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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

The Age of the Customer and the Fourth Industrial Revolution. In one of their older Customer Experience reports Forrester claimed that we are now in the “ Age of the Customer “ This was music to my ears when I first read it, because as you know I’m a customer champion. Click To Tweet.

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12 Reasons to Invest More in Customer Experience

PeopleMetrics

It’s the age of the customer and the world’s biggest brands are duking it out every day for a greater share of our hearts, minds, and wallets. Customers hold more decision power than ever in an era where information about any company’s products and services is just a mobile search away. Time to set new customer experience goals.

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5 Necessities of an Effective Closed-Loop Customer Feedback Program

PeopleMetrics

If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. Traditionally, customer satisfaction surveys have focused on collecting aggregate data. A closed-loop customer feedback program is a must-have for any bank looking to grow in this age of the customer.

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Why You Need Customer Support Software (and How to Get it for Free)

Comm100

And in ‘the age of the customer’, they also have more power than ever to get their voices heard. To manage this, businesses must do all they can to perfect the customer experience. Customer experience has emerged as the difference between a sale and a lost customer. How to find the best customer support software .

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Are Smart Things Really Smart?

C3Centricity

Last week I wrote a long post on “The 7 Essential Differences Between Simply Responding to Customers and Providing True Customer Service“ So this week I wanted to write a shorter thought piece on a topic getting a lot of airtime these days; that of smart things, the IoT or the Internet of Things.