InteractionMetrics

JUNE 19, 2023

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. Seen in this light, the UX team reports to CX.

Customer Loyalty 52

Customer Loyalty CX Net Promoter Score E-commerce 52

Zendesk

NOVEMBER 15, 2021

In the early 2010s, the Age of the Customer emerged. The Age of the Customer continues today—and the data shows it. Gartner research reveals that 74 percent of customers expect more from brands, not only in their products and services but also in how they treat their customers.

Social Media 97

Social Media Age of the Customer Customer Feedback Touchpoint 97

CX Accelerator

FEBRUARY 12, 2018

We now live in the age of the customer, where customers expect consistent, high-value experiences. If customers don’t get immediate value, they will likely leave and go to a company who will deliver an experience that meets their expectations. Set up listening posts where it matters.

Voice of the Customer 140

Voice of the Customer VOC Close the Loop Unstructured Data 140

CX Journey

FEBRUARY 23, 2016

Start from the back… to get to the front Leaders don’t view service as a separate and final phase of the customer lifecycle. They combine product and service to drive outcome-based growth. For B2B customer experience leaders, the customer service touchpoint is the most important point in the customer experience lifecycle.

B2B 56

B2B Customer Experience Contact Center B2C 56

Callminer

FEBRUARY 27, 2019

We gathered best practices from 25 industry experts on voice of the customer programs and here is their advice: 1. Implement the technology possible to listen to your customers in real-time. Customer perceived quality and above-average customer service have been proven time and again to be leading drivers of business success.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174