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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business. Amanda, who’s always worked at the intersection of marketing and technology, is, by her own admission, a data geek.

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Putting the taxpayers first: how great customer experience drives us forward

Qualtrics

We sat down with Anahita Reilly, one of the first ever Chief Customer Officers in a government organization, to learn how she and the GSA approached a range of topics including how technology improves their customer experience, regulations influence innovation, and how to make sure the taxpayer always comes first.