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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

JUNE 23, 2022

That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business. For anybody who’s in B2B, it’s more self-serve and less sales-led and less relationship-driven.

B2B 118
B2B Education Start-ups Agriculture 118
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Putting the taxpayers first: how great customer experience drives us forward

Qualtrics

MARCH 4, 2019

The first and foremost that we work within the agency are our customer agencies. Mostly federal, but some state and local too, that are, for example, US AID, US Department of Agriculture, NASA, Department of Defense. That’s the first customer base. This is part of our blog series, “ Customer Experience Visionaries. ”

Government 40
Government Customer Experience Real Estate Agriculture 40
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