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6 fantastic cases in B2B customer experience

Steven Van Belleghem

Deere & Company – you’ll probably be more familiar with their brand name John Deere – is a renowned American corporation that manufactures agricultural, construction, and forestry machinery. I hope that these B2B customer experience kings will inspire you, and that you will try to find ways of your own to put that “Wow!”

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A story about Indian Customer Culture: Impactful CX in turbulent times

Steven Van Belleghem

Better lives for farmers The agriculture sector is one of the biggest in the Indian economy, with 60 percent of the Indian population working there, contributing about 18 percent to India’s GDP. It provides a livelihood to over 151 million people. It provides a livelihood to over 151 million people.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business. For anybody who’s in B2B, it’s more self-serve and less sales-led and less relationship-driven.

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Putting the taxpayers first: how great customer experience drives us forward

Qualtrics

Mostly federal, but some state and local too, that are, for example, US AID, US Department of Agriculture, NASA, Department of Defense. The first and foremost that we work within the agency are our customer agencies. All those big agencies you think of and some very small ones you probably never heard of. That’s the first customer base.