AI, Artificial Intelligence, Business Management and Predictive Analytics

The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

MAY 25, 2023

For the customer’s sake, brands need CRM platforms if they want to communicate effectively, address concerns in a timely manner, and prove time and time again why they value their business. 3. CRM platforms that have embraced AI and automation help teams to streamline processes and workflows.

Customer Relationship Management

Customer Relationship Management Customer Relationship CRM Artificial Intelligence

CRM 2.0: Leveraging Generative AI for Personalized Customer Experiences

SugarCRM

APRIL 30, 2024

Recently, generative AI has revolutionized how businesses manage customer relationships with customers. The new era of CRM, where artificial intelligence plays a determinant role, especially in generative models, offers unprecedented opportunities for delivering personalized customer experiences (CX).

CRM

CRM AI Customer Experience Artificial Intelligence

Tech Customer Success

The Evolution of Customer Relationship Management: A Look at the Last Five Years

CRM 2.0: Leveraging Generative AI for Personalized Customer Experiences

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