Mon.May 20, 2024

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The limiting factor to achieving personalized experiences at scale

Adrian Swinscoe

Sitting and watching the keynotes from Day One of the recent Adobe Summit, there were times when I must admit I felt a little overwhelmed by the […] The post The limiting factor to achieving personalized experiences at scale first appeared on Adrian Swinscoe.

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How to Develop a Comprehensive Employee Experience Program to Boost Your Company

eglobalis

This article provides a step-by-step guide to establishing an EX program tailored to your company’s unique culture and workforce. We will explore fundamental principles, common pitfalls to avoid, and share real-life examples from industry leaders. By examining how companies like Google, Salesforce, and Toyota have successfully implemented their EX programs, you will gain valuable insights into creating a strategic EX design that aligns with your organizational goals and values. Additionally, we

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Better Together: The Working Relationship Between AI Agents and Human Expertise

Customer Think

Generative AI is rapidly evolving, with large language models (LLMs) communicating and tackling tasks in powerful ways. For the customer service industry, companies are using various levels of AI and technology throughout their operations – ranging from predictive analytics, workflow automation, quality assurance and more.

AI 75
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Between Two Borgs

Help Scout

Two very different approaches to the application of technology in pursuit of a particular goal, the outer edges of the responses that individuals and companies have to every new technology. Between Bjorn Borg and The Borg.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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How to assess your AI readiness with 50 questions

Customer Think

By now, everyone has recognized that we are in an AI hype. Again. It is probably the fourth since Joseph Weizenbaum developed the famous ELIZA, a natural language processing program that was intended to explore communication between humans and machines.

AI 75
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From Feedback to Forecast: Online Blueprint to Using Market Research for Business Growth

Zonka Feedback

Market research is essential for business growth as it enables businesses to understand their customers, identify market opportunities, mitigate risks, optimize marketing strategies, and make informed decisions. It helps businesses identify the preferences, behaviors, and pain points of their target market.

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Uncork the full potential of your business with customer segmentation and provide tailor-made CX

ECXO

posts header on ECXO Uncork the full potential of your business with customer segmentation and provide tailor-made CX We have discussed before the importance of a solid Customer Success team for a successful Customer Experience strategy in the business. Now we will explore how customer segmentation is an absolute game-changer for any customer success team!

CX 57
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CX Only Happens At The Frontline

Customer Think

Did the title of this article surprise you? Well, it should. There are far too many people out there who believe that it’s a true statement, that the customer experience is only impacted and only happens at/with your frontline employees. This is simply not true. What is Customer Experience?

CX 69
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Embracing the Future with NGDATA’s Intelligent Engagement Platform

NGDATA

Discover NGDATA's Intelligent Engagement Platform (IEP), a robust solution for customer data management and engagement. Certified by RealCDP, IEP excels in data ingestion, storage, and real-time processing. With advanced analytics, out-of-the-box marketing features, and seamless personalization, NGDATA's IEP sets a new industry standard. Optimize customer interactions and drive business growth with NGDATA's innovative platform.

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Pump it Up for Sales Performance

Customer Think

Perhaps you thought I was going to write about the inflatables locations called Pump it Up, where young children go to birthday parties. I recall that we hosted a couple of parties there when our son was small and probably attended several more for his little friends.

Sales 69
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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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Does purpose resonate with your team?

Customer Think

“That business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.” This Peter Drucker quote is a driving force in my work with clients to identify, instill, and reflect purposeful actions and behaviors that will attract and retain engaged employees and loyal customers.

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Small Print or Bigger Person

Customer Think

Your mom may have told you to always read the fine print. Or maybe it was a college professor or something along those lines. If you’ve ever interacted with an attorney of course you’re familiar with the admonition. By and large that’s always a great idea, even when working with a trusted and Customer-centric brand.

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Transforming the Retail Customer Experience: Three Strategic Uses of Predictive AI

Customer Think

Predictive AI Powers Personalized Shopping Experiences In the swiftly changing retail landscape, the gap between consumer expectations and the reality of their shopping experiences is growing. Traditional marketing strategies, once the backbone of retail success, now falter in delivering the personalized, effortless experiences that consumers today demand.

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The Omnichannel Customer Experience in the Home Improvement Retail Industry

Customer Think

In today’s digital age, the retail industry has undergone significant transformations, driven largely by the rise of e-commerce and consumers’ evolving expectations. Traditionally dominated by physical stores, the home improvement industry has not been immune to these changes.

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How to Easily Navigate Crypto Accounting in the Web3 Era

Speaker: Aaron Jacob, VP of Accounting Solutions & Reagan Cook, GTM Lead

Are you struggling to navigate the complexities and challenges that come with crypto accounting? 🤔 This new webinar will cover everything businesses need to know to get started with crypto accounting after incorporating crypto into their business models! Industry experts Aaron Jacob and Reagan Cook of TaxBit will thoroughly explore the prevalent operational hurdles encountered by accounting teams when interacting with crypto on the books, and detail how software solutions can effectively

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3 counterintuitive surprises about composable martech stacks in The State of Martech 2024 report

Customer Think

For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It’s obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO’s default answer to optimizing martech costs? Cut apps.

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Are you building marketing personas with AI? Big Mistake. 

Customer Think

AI has the unfortunate characteristic of being addictive. If you are a marketer, it can make you believe you are doing the right thing when, in fact, you have completely missed the mark. This is especially true when AI is used to build marketing personas. Let’s think of it this way.

AI 49
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Knowledge management in customer service – how AI changes everything

Customer Think

Put yourself in the shoes of a service agent: whenever a customer reaches out, you want to ensure you have everything you need to answer their query and the latest information at your fingertips. Not having this makes both your experience, and that of the customer, a frustrating one.

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Messagepoint Announces AI-powered Translation Accuracy

Customer Think

Latest version includes key capabilities that ensure accuracy while accelerating translation processes for customer communications

AI 52
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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

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Mindtickle Announces Revenue Enablement and AI Capabilities to Elevate Sales Behavior

Customer Think

New Features Automate Readiness and Deal Execution for Sales and Support Teams

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