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A beginner’s guide to generative AI for business

Zendesk

Recent technological breakthroughs have introduced generative AI to the masses, putting it on a faster track to popularity than the World Wide Web. According to the Zendesk Customer Experience Trends Report 2023 , 65 percent of business leaders believe the AI they use is becoming more natural and human-like—and it’s only going to get better.

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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

She drives the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing efforts. She’s obsessed with media, music, design & film, and is dedicated to giving back. Follow Chris for the latest on Microsoft, AI, and technology. ( @chriscapossela ).