The beginner’s guide to competitive benchmarking and how to get started
Sprinklr
OCTOBER 7, 2021
Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. Artificial Intelligence (AI) helps you understand how competitor content is resonating with their audiences and allows you to use that information to improve your own content strategy.
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