Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.
PeopleMetrics
OCTOBER 29, 2019
A healthy transactional B2C survey will have a response rate of at least 5%; at PeopleMetrics, our range is 5% to 18% for B2C. For B2B , we see response rates as high as 50%. Avoid using long-winded questions like: “We first want to ask you about the check-in experience during your most recent stay with us.
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