Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.
PeopleMetrics
OCTOBER 29, 2019
For B2B , we see response rates as high as 50%. If providing feedback takes longer than the actual customer experience, you have a major problem! Survey answers should elicit information that you specifically need from the customer without confusing them. Watch the clock. Sean holds a Ph.D.
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