Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.
PeopleMetrics
OCTOBER 29, 2019
Survey answers should elicit information that you specifically need from the customer without confusing them. Avoid asking the customer a double-barreled question that covers two things at once, such as: “Please tell us about your experience when you checked in and visited our restaurant.”.
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