ClearAction

MARCH 24, 2017

See the Applied Materials example: Strategic Action on B2B VoC ). This holistic approach (as opposed to case management alone) is best for positive word-of-mouth and business growth. See the tw telecom example: Is Operations Involved in B2B Customer Experience? ). That is mutual value creation.

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

ClearAction

MAY 18, 2017

Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices. Speak the language of business managers. Become a facilitator of all parts of your business getting in-sync with customers. Plus, gadgets!”).

VOC 54

VOC Voice of the Customer Customer Feedback Social Media 54

ClearAction

NOVEMBER 18, 2015

And likewise, business growth from customer experience management is the product of discovering patterns. Reframing, perspective-shifting, inter-relationship diagraphs, analogies, and the pattern ideas described above are methods for understanding the larger system at-play in the science of business management.

Customer Experience 59

Customer Experience Customer Experience Management Voice of the Customer Touchpoint 59