Remove B2B Remove CRM Remove Customer Acquisition Remove Social Media
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The ultimate sales glossary: 100 sales terms to know

Zendesk

These accounts contain important information about the customer, including purchases, interactions, contact information, and preferences. Business-to-business (B2B). Business-to-business (B2B) refers to sales that happen between one business and another. Customer acquisition cost (CAC). Social selling.

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What is outbound sales? Guide to best practices and strategies

Zendesk

They often contact prospects via email or social media before making cold calls. Outreach through cold calls, emails, or social media yields quick results from a wide audience. Social media platforms, like Facebook or Twitter. Social selling. Engage in social selling. Web directories.

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Customer success vs. customer experience: What’s the difference?

Zendesk

For example, the customer success team at a sales CRM company helps clients become knowledgeable experts who can then use the software to automate their sales process. The CS team provides onboarding resources—such as videos, knowledge base articles, and blogs—so their customers can make the most of the CRM.

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Getting Started with Voice of Customer program

SurveySensum

The CX program consists of business-led metrics like revenue, churn rate, new customer acquisitions, customer acquisition cost. VOC, on the other hand, is mostly connected with the customer metrics, like ‘Hey, you know, are my customers happy?’ A B2B customer journey includes fewer feedback channels.

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Sales promotion: Definition, examples, ideas, and types

Zendesk

We’ll also talk about how a strong CRM program can help you execute your sales promotions for maximum benefits. Competitions and challenges: Competitions or challenges usually take place on social media, and serve to increase customer engagement as fans try to win a discounted or free product. Sales promotion definition.

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What is cold calling? Meaning, tips, examples, and techniques

Zendesk

No matter how you feel about cold calling, the fact is, it’s a permanent part of customer acquisition, especially for a fresh company. Search for your prospect on social media and check internal correspondence to see if they’ve interacted in any way with your company. Better yet, enter them into a CRM.

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