Remove B2B Remove Customer Acquisition Remove Customer Relationship Management Remove Social Media
article thumbnail

The ultimate sales glossary: 100 sales terms to know

Zendesk

These accounts contain important information about the customer, including purchases, interactions, contact information, and preferences. Business-to-business (B2B). Business-to-business (B2B) refers to sales that happen between one business and another. Customer acquisition cost (CAC). Social selling.

Sales 98
article thumbnail

What is cold calling? Meaning, tips, examples, and techniques

Zendesk

No matter how you feel about cold calling, the fact is, it’s a permanent part of customer acquisition, especially for a fresh company. Search for your prospect on social media and check internal correspondence to see if they’ve interacted in any way with your company. How to cold call: Cold calling tips.

Sales 52