Zendesk

SEPTEMBER 23, 2021

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

Customer Acquisition 97

Customer Acquisition CRM Sales Social Media 97

Win the Customer

SEPTEMBER 8, 2023

When customers have a memorable and satisfying experience with your brand, they’re more likely to become loyal advocates, helping your startup gain traction and grow. Reducing Customer Churn Startups can’t afford to lose customers. Actively seek feedback through surveys, reviews, and social media channels.

CX 59

CX Social Media Touchpoint Customer Acquisition 59

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

Ameyo Callversations

SEPTEMBER 8, 2021

In the age of chats and social media, the call center is still a key to manage customer queries. It’s the closest experience towards face-to-face customer engagement. When executed right, it can be an excellent approach to meet customer demand and brand marketing. User/customer dials the business number.

Social Media 93

Social Media Contact Center Sales Entertainment 93

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. Social selling. Sales script. Soft sell.

Sales 98

Sales Non-Profits B2C CRM 98

Zendesk

DECEMBER 1, 2021

The customer lifecycle occurs over five stages : Awareness. The customer becomes aware of you and begins the first customer journey of what will hopefully become many. Perhaps your customer learned about your company through a social media post, an advertisement, or a reference from a friend. Consideration.

CRM 52

CRM Social Media Customer Acquisition Customer Loyalty 52

SugarCRM

SEPTEMBER 14, 2020

Connecting those two is where the magic happens, and once that connection is made, you can rely on it to bring customers back time and time again. When it comes to making the kind of connection that turns customers into recurring customers, CRM (customer relationship management), is key.

CRM 42

CRM Customer Loyalty Social Media Sales 42