Remove Customer Acquisition Remove Customer Loyalty Remove Customer Relationship Management Remove Social Media
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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

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Understanding customer lifecycle management

Zendesk

The customer lifecycle can be thought of as an arc that builds from a customer first learning about your company and products toward the final goal: customer loyalty. The customer lifecycle occurs over five stages : Awareness. Retention is where the work of the relationship begins.

CRM 52
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The ultimate sales glossary: 100 sales terms to know

Zendesk

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer. NPS is a metric used to assess customer loyalty.

Sales 98
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The Best Customers are Recurring Customers

SugarCRM

Connecting those two is where the magic happens, and once that connection is made, you can rely on it to bring customers back time and time again. When it comes to making the kind of connection that turns customers into recurring customers, CRM (customer relationship management), is key.

CRM 42
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How to build a customer referral program in 2022 (+ examples)

Zendesk

People may not trust every random customer, but they likely trust their friends, family, and colleagues. According to a Sprout Social report , 71 percent of U.S. consumers’ purchase decisions are at least somewhat influenced by social media posts from people they know. They attract new customers at a low cost.

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Master customer intelligence in 5 steps

Qualtrics

Use this simple plan to turn your siloed customer data and insights into valuable actions that help grow your business and brand equity. We all need to listen to our customers. Marketing, IT and Customer Experience (CX) teams may already do this by collecting customer data from social media , surveys , website and sales transactions.