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Are you making this critical connection with your customers to strengthen relationships and drive loyalty?

Waypoint Group

Attitudinal (heartfelt) loyalty, which must be the mainstay of B2B companies because. The “customer” for most B2B providers is really a Buying Committee — a collection of people with differing roles/persona (decision makers, budget holders, business influencers, architects/designers, program and project managers, end users, etc.).

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Surveying Your Customers for NPS or Feedback? Consider these critical questions to ask a prospective vendor.

Waypoint Group

And/Or, does the vendor recognize that B2B firms generally have people assigned to work with accounts — it’s their job — and have a mechanism to aggregate feedback in a single account in order to help you drive Success Plans?

NPS 40