article thumbnail

The Intrepid Buyer

Buyer Persona

An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. After many treacherous trials, they did complete their mission of surveying the Louisiana Territory from the Mississippi River to the Pacific Ocean. Lewis and Clark spent the fall and winter of 1803-1804 in preparation.

Finance 101
article thumbnail

The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?

Beyond Philosophy

Since 2005, over 50,000 respondents, in 49 countries and multiple b2b and b2c industries have participated in research incorporating the Hierarchy model emotions. In this post, we are addressing the perceived value influence of emotions and memory on b2b and b2c customers. Some additional stats: We have asked approximately 4.5

article thumbnail

Delivering Unique, Attractive (Even Branded) Customer Experience Lagniappe: Any Company Can Do This

Beyond Philosophy

When my wife and I visited Southern Louisiana last year about this time, we noticed that a lot of retailers differentiated themselves by doing a little something extra for customers. Stan Phelps, Chip Bell, and I have all been exposed to, and reported on, what lagniappe can do for any company, irrespective of size, industry, or location.