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The Ultimate Guide to Choosing a Customer Experience Platform

Lumoa

A customer experience platform is a set of tools designed to help a business manage and improve—you guessed it—the customer experience they provide. These tools typically include features such as customer data management, analytics and reporting, automation, and personalization.

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5 Ways to Increase Revenue With CRM Software

SugarCRM

Whether you work in a B2B or B2C industry, modern customers want to be treated like the unique individuals they are. Customer Relationship Management (CRM) technology changes all that. This integrated solution lets businesses manage their complex relationships with customers and leads so their sales teams can focus on selling.

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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much brand-centered thinking and not enough customer-centric business management. See the math problem here?