Customer engagement guide: the what, why and how of effective messages
Intercom, Inc.
SEPTEMBER 26, 2018
Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? For a productivity app an engaged user should be logging in every day to add and complete items, whereas for tax software, an engaged user might only log in a couple times a year. Those days are over.
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