Omnichannel vs. Multichannel: Are They the Same Customer Experience?
Execs In The Know
OCTOBER 10, 2022
Customers want to connect with brands across multiple channels on their preferred platforms. These shifting expectations have paved the way for two unique but often misconstrued customer experience (CX) approaches: omnichannel and multichannel. What Is Omnichannel CX? Back to Basics: What Is a Channel?
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