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Omnichannel vs. Multichannel: Are They the Same Customer Experience?

Execs In The Know

Customers want to connect with brands across multiple channels on their preferred platforms. These shifting expectations have paved the way for two unique but often misconstrued customer experience (CX) approaches: omnichannel and multichannel. What Is Omnichannel CX? Back to Basics: What Is a Channel?

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CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

Customer engagement software is a modern invention that takes care of a modern problem. After all, it wasn’t until the rise of the internet that media became democratized , and the one-way communication model between companies and customers was shattered. The answer for many businesses was customer engagement software.

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What’s the Catch? — 11 Hidden Pitfalls of Your Favorite Customer Engagement Tools

Comm100

Imagine you’ve purchased what seems like the perfect customer engagement software for your company — the one that will take your customer relationships and revenue to the next level. Relying on a Single Customer Engagement Tool or Touchpoint Makes You Less Competitive. It happens to many businesses.

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