Clearbit’s Matt Sornson on driving growth with data and content
Intercom, Inc.
MAY 24, 2018
We have prospector API, which is about lead generation and finding new contacts. Broadly speaking, our three focuses are: Lead generation: we create a highly qualified pipeline for the sales team. Instead of saying, “My job is to create a blog post,” it’s, “My job to change X number, and one of my tactics is to create content”.
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