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Customer Experience Mapping: How to Create Smoother, More Effortless Journeys

Comm100

8 out of 10 marketers of global companies actually agree that a much better strategy is retention , but their organizations are still focused on customer acquisition. Customer tells many people about the issues and problems he experienced with the company and even writes a blog post about his experience which he shares with the world!

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

Lead magnets provide insight into what makes your prospective buyers tick—your sales team can leverage that information to increase their chances of converting them into customers. This is why lead magnets are a critical component of any customer acquisition strategy. What makes a good lead magnet?