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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Enter text analytics. Machines (Text Analytics). Machines, on the other hand, can scale infinitely. All sophisticated VoC software platforms will have a text analytics module available. Let’s dig into the value that text analytics provides. But first, let’s take a step back.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

However, the seemingly overwhelming volume of feedback allows B2C companies to learn more about customers and their experiences than ever before. And, through text analytics and other real-time reporting analytical approaches, answers to key questions are immediate. TEXT ANALYTICS: N/A. VOLUME: Small.

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