Business Administration Machine Learning Text Analytics VOC 
PeopleMetrics
JUNE 4, 2019
Are they businesses ( B2B ) or consumers ( B2C )? The answer to this question is key to creating a world-class VoC program. While VoC looks different in B2B than in B2C, the idea of using it to retain customers and reduce churn is still central to both. VoC In Both Worlds. In B2C, business is mainly transactional.
PeopleMetrics
JULY 31, 2018
Enter text analytics. Almost any VoC software platform can easily analyze these data and create graphs to aggregate and compare the responses: Maybe 30% of respondents were very satisfied, 35% very dissatisfied, and so forth. Machines (Text Analytics). Machines, on the other hand, can scale infinitely.
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