article thumbnail

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Enter text analytics. Machines (Text Analytics). All sophisticated VoC software platforms will have a text analytics module available. Let’s dig into the value that text analytics provides. Then text analytics organizes all topics in a visual display, often in the form of a word cloud.

article thumbnail

Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

And, through text analytics and other real-time reporting analytical approaches, answers to key questions are immediate. TEXT ANALYTICS: N/A. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. VOLUME: Small.

VOC 122