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2020 Customer Experience: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. CXM aims to overcome silos caused by the industrial revolution.

CXM 120
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2020s Customer Value: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. CXM aims to overcome silos caused by the industrial revolution.

CXM 90
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

By leveraging customer experience design, businesses can create customer experiences that drive customer loyalty and business growth. This type of survey is a great way to close the loop on customer interaction and make sure that you’ve met their expectations. How a CSAT survey can look like. Image by Retently.

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Value Chain Solution to VoC ROI

ClearAction

This holistic approach (as opposed to case management alone) is best for positive word-of-mouth and business growth. This customer experience management (CXM) value chain reflects “laws of nature” — when you short-cut it you short-cut your results.

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