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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

And unless we’re applying VoC insights as Collaborators and Transformers we aren’t likely to generate the business growth promised by loyalty-revenue correlation. These static trends are very revealing: if we’re not aiming to be VoC Collaborators and Transformers we may never get there! CXM Timeline to CX-Centricity.

CXM 63