article thumbnail

Value Chain Solution to VoC ROI

ClearAction

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. See the Applied Materials example: Strategic Action on B2B VoC ).

VOC 48
article thumbnail

5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

Have you ever thought about how some businesses manage to analyze thousands of customer reviews and feedback quickly? In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis. Exploring these innovative approaches in your domain can be rewarding.

article thumbnail

Customer Experience Governance: Do This, Not That

ClearAction

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Just what is it, anyway?