Business Management Customer Experience Management Innovation VOC 
ClearAction
MARCH 24, 2017
Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. What is a value chain? That is mutual value creation.
ClearAction
MARCH 23, 2015
Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. Enable grass-roots ideas for CX improvement and innovation to be piloted by CX leaders. Just what is it, anyway?
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