ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. What is a value chain? That is mutual value creation.

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

ClearAction

JANUARY 6, 2021

Another interesting thing about this list of obvious CX excellence needs is it’s not necessarily in the average customer experience manager’s scope of control or influence. Similar disagreement would occur with the idea that your employee experience equals HR’s resolution of your complaints.

Customer Experience 77

Customer Experience Net Promoter Score VOC Key Driver Analysis 77

ClearAction

MARCH 23, 2015

Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. Just what is it, anyway? Create processes for CX excellence facilitation and set expectations across the organization for involvement and follow-through.

Government 86

Government Customer Experience CXM VOC 86

ClearAction

MAY 24, 2016

Supplier Management establishes standards for qualifying as a supplier, conducts audits of product at the supplier factory or upon receipt, conducts business management and financial viability audits, provides certification levels to qualifying suppliers, and so forth. Customer Experience ROI Opportunities in B2B Touchpoints.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59