ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. What is a value chain? That is mutual value creation.

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

ClearAction

MARCH 23, 2015

Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum. Just what is it, anyway?

Government 86

Government Customer Experience CXM VOC 86

ClearAction

MAY 24, 2016

Supplier Management establishes standards for qualifying as a supplier, conducts audits of product at the supplier factory or upon receipt, conducts business management and financial viability audits, provides certification levels to qualifying suppliers, and so forth. Customer Experience ROI Opportunities in B2B Touchpoints.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59