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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

It involves creating customer touchpoints, analyzing customer feedback and data , and leveraging customer insights to build customer-centric products/services. By understanding customer needs and preferences, businesses can create customer experiences that drive customer engagement and customer loyalty.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

To borrow a definition from Forrester , "The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. Successful brands focus on developing a seamless experience that ensures each touchpoint interconnects and contributes to the overall journey."

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

To borrow a definition from Forrester , "The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. Successful brands focus on developing a seamless experience that ensures each touchpoint interconnects and contributes to the overall journey."