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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. The quality of your questions won’t matter, the beauty of your dashboards won’t matter, and your case management workflow won’t matter either. Today, I am going to focus on a very important topic – survey health.

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Recover Alert Management - Centralized vs. Decentralized Approaches

PeopleMetrics

Following up on recover alerts is the heart of your VoC program. Why follow up? For B2C companies with large numbers of customers, recover alert follow-up should be prioritized by the customer’s customer lifetime value (CLV). Start with the customers who have the highest CLV, then proceed from there.