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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). Let’s start with what it is not. Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services.

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5 Strategies for CX Excellence

PeopleMetrics

Start your customer experience feedback program with your most important touchpoint. This one comes as a shock to many who are used to anonymous market research surveys, but customers in 2020 WANT you to know if they had a poor experience and EXPECT you to follow up to make it right. Have you checked Twitter and Facebook lately?

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How to Write a Really Bad Survey

PeopleMetrics

And when I first started writing surveys, I wrote my fair share of bad ones too. If you do need to ask more questions to get a deeper dive, you have to be up front with the customer on how long the survey will take to complete, and then incentivize them to continue with either an honorarium or sweepstakes opportunity.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

To do that, let’s start by understanding what motivates humans and how that impacts your VoC reopening: Maslow's Hierachy of Needs and VoC. Gearing up to reopen? He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Contact PeopleMetrics: About the Author.

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The One Relationship That Determines The Success of Your VoC Program

PeopleMetrics

IT should be your best friend as you make your VoC program because IT controls the most up-to-date information you need about the customer experience. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. As CEO, he guides the company’s vision and strategy.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. Everything else—the touchpoints, the dashboards, the training, the follow-up process—depends on the health of the survey. Today, I am going to focus on a very important topic – survey health. So what is a healthy survey?

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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

Start with the facts. Here are two to get you started: Forrester has a must-read report called “Why CX? In industry-specific studies, they also showed that this relationship between CX excellence and stock market performance held up in both the auto insurance and home insurance markets. Look inside at CLV to determine ROI.

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