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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

That’s why we decided to sit down and craft this post to help recap the events that have taken place to ensure our community and customers who could not make it still have access to the announcements, keynotes, and overall highlights of the event! Adrian Swinscoe is a best-selling author on customer service, experience, and engagement.

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Understanding and Improving Customer Experience

SugarCRM

At Sugar, we define customer experience as: A lifetime commitment to our customers to provide value and support that gives them an effortless experience. Today, 43% of the customers are willing to pay more for a product or service if they also receive better customer service.