article thumbnail

How to Create the Ultimate Sales Playbook with CRM

SugarCRM

Improve sales performance across the entire sales organization : Operationalize performance excellence with proven sales methodologies, case management procedures, customer onboarding processes, and prospect nurturing and routing activities.

CRM 26
article thumbnail

Understanding and Improving Customer Experience

SugarCRM

It’s important to have an articulated strategy for each department on how they will interact with customers to create advocates. However, don’t overlook having the tools for each team to build customer relationships and enhance processes throughout the company.