Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?
Beyond Philosophy
JUNE 4, 2015
More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. Most brands and corporations slide by on fairly macro, passive, and transactional approaches to customer relationships. Michael Lowenstein, Ph.D.,
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