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The Future of Customer Experience for B2B Companies

Lumoa

For a growing number of B2B companies, the pathway to growth will be through CEM. What is the main challenge for you in customer experience management? This year, Forrester predicts that B2B firms will move from “just selling” to customer success management. Many B2C CX practices have become universal. Share in the comments below!

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. VoC In Both Worlds.

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Why I Suffered Through A Website Redesign (and You Should, too!)

Beyond Philosophy

While there are many specific goals for my user experience, they tended to fall under three main areas: The old site was no longer easy to use. Blogs Digital Experience CEM CEO consumer behaviour Customer Analysis Customer Behaviour customer experience management digital experience Emotional Experience Market Research'

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Discovering What Customers Don’t Know Themselves

Beyond Philosophy

So next time before you tell all your friends that the divorce rate in Maine went down as few people in the US were eating margarine, remember the difference between correlation and causation. Besides, everyone knows that the divorce rate in Maine went down because of all the seagulls in town. www.businessinsider.com. 9 May 2014.

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Reputation Management or Customer Experience Management?

CX Journey

Reputation management is an important tool in our customer experience management (CEM) coffer, but I''ve heard some companies say it''s the only tool they need to listen and to improve the customer experience. It is not a strategy on its own that supersedes an overall, umbrella CEM strategy. What''s the point of this post?

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Why Most Customer Experience Programs Fail

Beyond Philosophy

The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. Follow Colin Shaw on Twitter @ColinShaw_CX The post Why Most Customer Experience Programs Fail appeared first on Beyond Philosophy | Customer Experience Consultancy | CEM Consultants.

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Average Survey Response Rate You Should Aim For

Lumoa

Setting survey response rate benchmarks can help you assess the performance and overall growth of your customer experience management (CEM) system. We’ll also share the areas of your CEM system you can record and provide general steps to help you benchmark your performance. What Is Your Survey Response Benchmark?

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