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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

Customers enjoy sharing their opinions about a variety of topics these days, banking included. Negative word of mouth can harm a bank’s net promoter score and lead to reductions in customer acquisition as well as retention issues, due to losing the customers making the initial complaints.

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The Role of NPS in the Banking Industry

SurveySensum

And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. A high NPS score in banking indicates a stronger customer relationship, more referrals, and, therefore, greater growth. Show customers that their opinions matter and that their feedback leads to change.

NPS 52